When a national university discovered that a member of the faculty had committed academic fraud involving multiple college athletes, the school hired EKA to assist with formally notifying the NCAA of the violations, developing an approach to get everything out in the open and creating a process for rehabilitation of the sports program.  EKA strategy began with the premise, if the school does not tell its story on their terms, someone else will tell it for them. The university leadership did not want to “conceal and cover up” what occurred and they did not want to mislead the public. EKA developed a “reveal and reform” strategy which resulted in the NCAA accepting the university’s self-imposed sanctions.